From idea to ad: my lessons learned from crafting a 30-Second commercial
As a marketer, I have had my fair share of experiences writing commercial video scripts. One of the most challenging yet rewarding aspects of the job is the task of condensing a brand message into a 30-second video. In this blog, I will share my experience and tips on how to write a 30-second commercial […]
Dwarka: My Divine Journey to Krishna’s Abode and the Enchanting Shivrajpur Beach
Located in the western state of Gujarat, Dwarka is an ancient city that is steeped in mythology and history. It is known as the “Gateway to Moksha” and is considered one of the four holy cities in India. Dwarka is renowned for its connection to Lord Krishna, one of the most revered deities in Hinduism. […]
5 Marketing Lessons We Can Learn from Emily in Paris
As one of Netflix’s most popular shows, “Emily in Paris” not only entertained viewers with its lighthearted humor and stunning visuals but also offered valuable marketing lessons. From Emily’s struggles to adapt to the French marketing world to her efforts to promote a luxury perfume brand, there are several takeaways that can be applied to […]
Emily in Paris: The Charismatic American in the City of Love
Emily in Paris, the Netflix original series that follows Emily, a young American woman who moves to Paris for a job opportunity, has become a cultural phenomenon, and with good reason. The show’s lighthearted humor, stunning scenery, and charming cast of characters have captured the hearts of viewers worldwide. However, it is the show’s main […]
Why is OTT a billion-dollar advertising platform?
Over-the-top (OTT) has become a buzzword in the entertainment industry in recent years. But what exactly is OTT, and why is it a billion-dollar advertising platform that many people still don’t know about? OTT refers to the delivery of audio, video, and other media content through the internet, bypassing traditional cable, satellite, and broadcast television […]
Differentiating marketing and branding is crucial.
Having work experience of just four years in sales & marketing, it’d be too early to give a lecture about the difference between Marketing & Branding. Lol. But in these four years, whatever I’ve observed and learned about marketing and branding – I’d like to explain a bit about that. A business’s branding and marketing […]