From idea to ad: my lessons learned from crafting a 30-Second commercial

As a marketer, I have had my fair share of experiences writing commercial video scripts. One of the most challenging yet rewarding aspects of the job is the task of condensing a brand message into a 30-second video. In this blog, I will share my experience and tips on how to write a 30-second commercial video script that tells a compelling story.

The first step in writing a 30-second commercial video script is to identify the brand message you want to convey. This message should be clear and concise, and it should align with the brand’s values and identity. Once you have identified your message, you can start crafting your story.

The key to a successful 30-second commercial video script is to tell a story that captures the viewer’s attention and engages them emotionally. This story should be relatable and relevant to the brand’s target audience. To do this, you need to understand the audience’s needs, desires, and pain points.

Here are some tips on how to write a compelling story:

Start with a hook – Grab the viewer’s attention in the first few seconds by posing a question, making a bold statement, or using humor.

Focus on the benefits – Emphasize how the product or service can solve the viewer’s problem or make their life better.

Use vivid language – Paint a picture in the viewer’s mind by using descriptive language that evokes emotions.

Keep it simple – Stick to one main idea and avoid using jargon or technical language that can confuse the viewer.

End with a call to action – Encourage the viewer to take action by using phrases like “Call now” or “Visit our website.”

Once you have written your script, it’s time to bring it to life through visuals and sound. Work with your creative team to create a storyboard and choose visuals that complement your story. Use music and sound effects to enhance the emotional impact of your story.

In conclusion, writing a 30-second commercial video script requires a combination of creativity, storytelling skills, and an understanding of the audience’s needs. By following these tips and practicing the art of storytelling, you can create a video that captures the viewer’s attention and leaves a lasting impression.

In today’s fast-paced world, attention spans are shorter than ever. To get your message across, you need a 30-second commercial video that grabs your audience’s attention and makes an impact. But how do you write a killer script that delivers your message in just half a minute? In this blog, I will share eight tips on how to write a good 30-second commercial video script that captivates your audience.

I followed the below steps:

Keep it Short and Sweet
The first and most crucial tip is to keep your script under 500 characters, which is about 80 words on average. You can use free online character counters or the word count tool in Google Docs to measure your character count. Remember, the shorter, the better.

Trim the Fat
With such limited space, every word counts. Make sure your writing is lean, mean, and punchy. Trim out all the unnecessary words and phrases to keep your message concise.

Tell a Story
People love stories. We’ve been telling them since our cavemen days. Try to tell the story of why you do what you do, how you make the world a better place, who you are, and what you do, all within those 500 characters. Make it interesting, inspiring, funny, educational, or engaging. A good story is what sets your commercial apart from the rest.

Start with an Engaging Opener
When writing your script, think of it as a 30-second story, not a commercial. Start with an opening line that hooks your audience and draws them in. Use phrases like “When my dad founded our company in 1976…” or “Against all odds, two hard-working entrepreneurs…” to pique their interest. Check out some great story-telling openers for inspiration.

Time Your Reading
Once you have your script, test read it, and time yourself to make sure it fits within 30 seconds. If not, make cuts. Leave enough room at the end to show your logo for long enough to be remembered.

Get a Professional Voiceover
Once your script is finalized, get a professional voiceover artist to read it. Services like Voice 123 or Marketing 360 offer a variety of options to choose from.

Choose Background Music Carefully
Background music can make a big impact on your commercial, so take your time choosing the right one. Websites like Artlist or Premium Beat offer a wide range of options. Make sure the background volume is not too loud, and it should be between 5-10% compared to the voiceover volume, which should be at 100%.

Create Your Video
Once you have your script, voiceover, and background music, it’s time to bring your commercial to life. Use these tips to create a video that captivates your audience and delivers your message effectively.

In conclusion, a 30-second commercial video script is all about telling a compelling story that captures your audience’s attention in a short amount of time. Keep it concise, engaging, and memorable. With these eight tips, you’ll be on your way to writing a killer commercial video script that stands out from the crowd.

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