A Week of Learning, Feasting, and Global Connections at IIM Ahmedabad

Hey there!

I’m thrilled to share an incredible adventure I recently embarked on – a one-week course on “Marketing Tools for Digital Media and Platforms” at the prestigious Indian Institute of Management (IIM) Ahmedabad. I promise you, it was a week like no other! So, grab your virtual passport, because we’re about to dive into this exciting journey together.

A Feast for the Senses:

Let’s start with the mouthwatering part of my experience. IIM Ahmedabad knows how to treat its students! From the moment I arrived, I was greeted with warm hospitality and, wait for it… six delicious meals a day! The culinary journey included a blend of regional and international cuisines, each plate a celebration of India’s diverse flavors.

Into the World of Digital Marketing:

Now, let’s talk about why I was there in the first place – to learn. Under the expert guidance of Professor Rajat Sharma, I embarked on a whirlwind tour of the digital marketing universe. Here’s a sneak peek of what I got to explore:

  1. Introduction to Digital Marketing: My journey kicked off with the basics, setting the stage for the exciting topics ahead.
  2. Digital Marketing Strategies: I dived into various models and strategy frameworks that make successful digital marketing campaigns tick.
  3. Inbound and Content Marketing: The art of attracting and engaging audiences through valuable content was a revelation.
  4. Mobile Marketing and Digital Advertising: We unlocked the power of reaching audiences on their preferred devices and platforms.
  5. Social Media Mastery: I got the inside scoop on leveraging social media for effective marketing campaigns and learning to analyze their impact.
  6. AI and Brand Management: Understanding how artificial intelligence plays a role in advertising and brand management was an eye-opener.
  7. Affiliate Marketing and Email Marketing: We explored strategies for collaborating with partners and making the most of email in digital marketing campaigns.
  8. E-Commerce and Bidding Strategy: I got the lowdown on e-commerce strategies and how to optimize bidding for online success.
  9. Web Analytics and Trends: We dove deep into web analytics to measure performance and stayed on the cutting edge with the latest trends in digital marketing through live case studies.

A Global Melting Pot:

But it wasn’t just about the learning; it was also about the people. My fellow coursemates hailed from all corners of the world, making our classroom discussions a rich tapestry of perspectives. It was a true celebration of global networking and a reminder of how interconnected our world has become.

Beyond the Classroom:

My week at IIM Ahmedabad was about more than just attending lectures. I explored the picturesque campus, connected with fellow students during breaks, and engaged in thought-provoking discussions. It was a holistic experience that left me with a treasure trove of knowledge and unforgettable memories.


This incredible week at IIM Ahmedabad was a feast for my mind, my senses, and my soul. It’s a testament to the power of lifelong learning and the boundless opportunities that await those who seek to expand their horizons. I hope my experience inspires you to embrace continuous learning and savor the diverse flavors that life has to offer, both in knowledge and cuisine.

Stay curious and keep exploring, my friends!

With love and curiosity, Niyati

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