Meta Certified Digital Marketing Associate
Hi, I'm Niyati Patel
Summary
A Marketing Professional with 5+ years of experience driving brand growth, lead generation, and demand generation across B2B and startup environments. Led the rebranding. Developed go-to-market strategies. Proficient in content, social media, email marketing, organic strategies. A Meta Certified Digital Marketing Associate with a strong focus on employer branding, cross-functional collaboration, and long-term impact. Known for a hands-on, growth-driven approach and passion for culture and team engagement.
Professional Journey
Experience & Growth
March 2025 - Present
- Drive bold B2B growth through strategic inbound, SEO, SEM, and email campaigns.
- Create content that converts, using storytelling and behavioral insights.
- Align with sales teams to streamline goals and optimize the customer journey.
- Leverage AI and analytics to boost efficiency, stay ahead, and maximize ROI.
Dec 2019 – March 2025
Joining Uppteam was like jumping onto a moving train – exciting, fast, and full of possibility. I came in when the team was just 35 people, and the marketing function was still being built. I started with email marketing and creative content: flyers, brochures, emailers, all things organic. Little did I know this role would evolve into a full-stack marketing career.
When the VP of Marketing and most creatives left, I had the chance to take the lead. I didn’t just “help with marketing,” I became the marketing. I created social media content from scratch, handled internal newsletters, wrote website copy, and strategized outreach campaigns. I reported directly to the CEO and was trusted with both creative direction and business alignment.
By 2021, I was promoted to Digital Marketing Manager & Employer Branding, and this is where things got exciting. I helped shape how the company looked to both clients and potential employees. From CSR days and internal events to launching company newsletters and employee testimonial videos — every campaign was a mix of heart and strategy.
One of my proudest achievements? Building an organic lead generation engine using LinkedIn Sales Navigator and HubSpot CRM. We started converting without ads. Later, we experimented with small-budget paid campaigns across LinkedIn and Meta — which gave me firsthand experience of ad setup, targeting, and monitoring.
As the company scaled to 200+ people, we built a full team of content writers, SEO managers, designers, and video editors. I managed this cross-functional team, coordinated with international agencies, conducted market research, tracked KPIs, led team stand-ups, and shared performance insights with leadership. I also collaborated with the tech and operations teams to ensure that our marketing messaging was aligned with real product updates and customer experiences.
And somewhere between all this, I fell in love with strategy, storytelling, and data – the perfect trio that defines good marketing.
July 2019 – Oct 2019
After a few years of hard-core field sales, it became clear to me, while I was learning a lot, I wasn’t living my dream. Running between client sites and hitting monthly targets gave me resilience, but it also came with burnout. And deep inside, I always knew I wanted to build brands not just sell them.
So I made a shift.
At IIMT Studies, I found my entry point into marketing. We offered online education to working professionals across Asia and the Middle East. My role focused on generating leads through email and LinkedIn outreach -understanding career goals, matching them with courses, and closing enrollments via phone. It wasn’t just sales anymore; it was insight-driven communication. This role helped me build a foundation in digital outreach, messaging, and targeting – the stepping stones to modern marketing.
Dec 2018 – March 2019
Next up, I joined South Asia FM Ltd. as an Account Manager, where I shifted gears from telecom to media sales – specifically, radio advertising. Selling ad space on the radio was a whole new ballgame. My days were a mix of walking into local businesses, cold calling, and pitching creative campaigns tied to festivals and seasonal buzz. I worked with shops and enterprises to help them craft engaging radio ads that really spoke to listeners.
One of my favorite parts? Working with RJs, producers, and scriptwriters to build those ads and sometimes even writing scripts myself or lending my voice to them! (Yes, I’ve actually voiced a few ads that went on air.) I learned the art of tailoring pitches based on time slots and pricing strategies: from basic ₹7/second spots to high-value RJ mentions during prime hours. It was sales with a creative twist and I loved every bit of it.
June 2017 – Nov 2018
My career kicked off at Bharti Airtel Ltd., right out of college, as a campus hire. I worked as a Key Account Executive handling B2B sales, and it was intense, high-energy fieldwork – a true crash course in real-world selling. I was managing channel partners and responsible for driving sales of postpaid and leased line services to SMEs and large enterprise clients. Cold calling? Yep. Both on the phone and in commercial buildings – I did it all.
I took pride in converting prospects into long-term clients, and even more in converting competitor partners into Airtel’s own. In fact, I onboarded six new channel partners by directly meeting and winning over our competitors’ CSAs. My efforts helped close deals with clients like Comet Motors and Intas Pharmaceuticals. Meeting targets was tough but rewarding, and I was deeply involved in not just selling but also after-sales service and support. I reported directly to the Zonal Sales Manager and learned how sales, strategy, and relationships truly intersect in the telecom world.
Education & Achievements
Education, Certifications & Key Achievements
Education
Master
Master of Business Administration (Marketing)
SRLIM (Gujarat Technological University)
2015 – 2017
GPA: 7.27
Bachelors
Bachelor of Engineering in Electronics & Communication
GEC (Gujarat Technological University)
2011 – 2015
GPA: 6.94
Certifications
- Meta Certified Digital Marketing Associate
- Meta Social Media Marketing Certification
- Certified Content Marketing Specialist from HubSpot
- Marketing Tools for Digital Media & Platforms, IIM Ahmedabad, 2023
- Certified Content Marketing Specialist, HubSpot Academy
Key Achievements
- Successfully increased lead generation through targeted paid and organic marketing strategies
- Improved email campaign effectiveness by optimizing segmentation and automating workflows
- Enhanced brand visibility by crafting impactful content across LinkedIn, YouTube, and Instagram
- Conducted in-depth market research and developed customer personas for campaign relevance
- Led internal branding initiatives by organizing employee engagement activities and marketing events
Skills & Expertise
Skills & Interests
Skills
- Integrated Marketing: Paid/organic social media, email marketing, web content, events, PR, AR, ABM
- Content Creation: Blogs, case studies, videos, solution sheets, press releases, thought leadership
- Tech Expertise: Generative AI, AI/ML, automation, cloud-first platforms, digital transformation
- Analytics & Tools: Google Analytics, HubSpot, Meta Ads, LinkedIn Ads, Google Ads, BrevoStakeholder
- Collaboration: Cross-functional team management, partner marketing, analystrelations
- Strategic Planning: Campaign strategy, ROI tracking, market research, competitive analysis
Languages Known
English, Hindi, Gujarati
Interests
Travelling, Event Planning & Execution, Cooking, Swimming
Portfolio
Cooking: The Creative’s Secret Ingredient
‘Chamkila’ should have released in theatres.
Understanding the Difference Between Article and Blog
This Is How I Mastered In Creating Beautiful and Effective Newsletters
How to Create Engaging Posters and Banners: A Guide to Effective Design
The ABCs of Brand Guidelines: Brand Has To Be Nurtured Like Your Own Baby
Recommendations
Hiren Patel
Head Operations
“A pleasure of working with Niyati for the past five years in the digital marketing field. She is an exceptional professional – bubbly, talkative, and a quick learner. Her open and friendly nature makes her a joy to work with. She consistently demonstrates a supportive attitude and is always willing to help. She takes initiative and brings innovative ideas to the table. Her ability to adapt and learn quickly has been a great asset to our team. She would be a valuable addition to any team.”
Mihir Chauhan
Project Manager
“I had the chance to work with Niyati on a few different projects, and every time, she’s brought such great energy and creativity to the table. Even though we were in different roles, we often collaborated whether it was building out marketing campaigns, doing research for the company, or organizing client interviews and shoots. She always had great ideas and was quick to jump in and contribute.”
