Why Taylor Swift’s music teaches us a valuable lesson in marketing?
Hey there, fellow marketers and music lovers! Picture this: you’re sitting back, listening to Taylor Swift’s iconic track “All Too Well” while pondering the magic of her music. Have you ever wondered why Taylor Swift has become such a legend? Well, let me tell you, it’s not just about catchy tunes or her massive fan […]
This is how UpGrad crafted excellent Value Propositions while building a Strong Brand Identity in its latest three ad films on ‘Real people, Real stories’!
Introduction: upGrad, Asia’s largest integrated learning, skilling, and workforce development company, has launched the highly anticipated third tranche of its acclaimed digital campaign, ‘Real People, Real Stories.’ This campaign aims to inspire working professionals to embrace upskilling and gain a competitive advantage in their careers. By showcasing relatable real-life scenarios, upGrad addresses common perceptions that […]
Conclusion: Is ‘Help Me Write’ Worth Using?
The Future of Writing is Here. Google recently announced that their AI-powered chatbot, Bard, is now available in over 180 countries and territories, including India. Bard was initially launched in the UK and the US, and is now ready to take on OpenAI’s ChatGPT in the global market. With Bard, users can log in to […]
Take Charge of Your Life: Embrace Independence and Preserve Your Self-Respect
Remember, you hold the power to shape your own life. By taking charge of your decisions, trusting yourself, and maintaining your independence, you can preserve your self-respect and build a strong foundation for personal growth. Avoid borrowing money from loved ones unless absolutely necessary, as it can strain relationships and hinder your own progress. Embrace […]
Unlocking Family Connections: Airtel’s Tailored Family Plans and Strategic Marketing Insights
In the world of telecommunications, Airtel has always been a pioneer, offering innovative services that cater to the diverse needs of its customers. Their latest commercial ad, “Airtel Family Plans | Perfect for every kind of family,” showcases their commitment to providing tailored solutions for families. Let’s dive into the marketing perspective behind Airtel’s family […]
From idea to ad: my lessons learned from crafting a 30-Second commercial
As a marketer, I have had my fair share of experiences writing commercial video scripts. One of the most challenging yet rewarding aspects of the job is the task of condensing a brand message into a 30-second video. In this blog, I will share my experience and tips on how to write a 30-second commercial […]
Dwarka: My Divine Journey to Krishna’s Abode and the Enchanting Shivrajpur Beach
Located in the western state of Gujarat, Dwarka is an ancient city that is steeped in mythology and history. It is known as the “Gateway to Moksha” and is considered one of the four holy cities in India. Dwarka is renowned for its connection to Lord Krishna, one of the most revered deities in Hinduism. […]
5 Marketing Lessons We Can Learn from Emily in Paris
As one of Netflix’s most popular shows, “Emily in Paris” not only entertained viewers with its lighthearted humor and stunning visuals but also offered valuable marketing lessons. From Emily’s struggles to adapt to the French marketing world to her efforts to promote a luxury perfume brand, there are several takeaways that can be applied to […]
Emily in Paris: The Charismatic American in the City of Love
Emily in Paris, the Netflix original series that follows Emily, a young American woman who moves to Paris for a job opportunity, has become a cultural phenomenon, and with good reason. The show’s lighthearted humor, stunning scenery, and charming cast of characters have captured the hearts of viewers worldwide. However, it is the show’s main […]
Why is OTT a billion-dollar advertising platform?
Over-the-top (OTT) has become a buzzword in the entertainment industry in recent years. But what exactly is OTT, and why is it a billion-dollar advertising platform that many people still don’t know about? OTT refers to the delivery of audio, video, and other media content through the internet, bypassing traditional cable, satellite, and broadcast television […]