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# Notes of Niyati

a world through her eyes

## Sitemaps

- [XML Sitemap](https://notesofniyati.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [LinkedIn Ad vs. LinkedIn Campaign: What's the Difference?](https://notesofniyati.com/linkedin-ad-vs-linkedin-campaign-whats-the-difference/) - If you're looking to promote your business on LinkedIn, you might have heard about LinkedIn ads and LinkedIn campaigns. But what's the difference between the two, and which one is right for you? In this easy-to-understand blog, we'll break down the distinctions between LinkedIn ads and LinkedIn campaigns with practical examples to help you make
- [Trekking the Humpta Pass: Marketing Wisdom I Picked Up Along the Trail!](https://notesofniyati.com/trekking-the-humpta-pass-marketing-wisdom-i-picked-up-along-the-trail/) - Hello, lovely readers! I recently went on this amazing trek through the Humpta Pass, and while I was navigating those crazy trails, I couldn't help but see some serious marketing lessons in every step. Let's dive into how trekking and marketing are like two peas in a pod. LESSONS I LEARNED FROM THIS HIKE: Plan
- [Finding Nirvana in Marketing Strategies: Lessons from Rishikesh](https://notesofniyati.com/finding-nirvana-in-marketing-strategies-lessons-from-rishikesh/) - The serene town of Rishikesh, nestled in the lap of the Himalayas and known as the "Yoga Capital of the World," might seem an unlikely source of inspiration for marketing professionals. Yet, beyond its spiritual allure, Rishikesh holds valuable lessons that resonate deeply with the world of marketing strategies. In this blog, we delve into
- [The Great Consumer Circus: B2C vs. B2B Showdown](https://notesofniyati.com/the-great-consumer-circus-b2c-vs-b2b-showdown/) - Ladies and gentlemen, step right up and gather 'round the virtual bonfire of marketing mysteries! Today, we're diving into the wild world of consumer behavior in the realm of business-to-consumer (B2C) and business-to-business (B2B) enterprises. Grab your popcorn, because this is one spectacle you won't want to miss! Act 1: Everyday People's Shopping Adventure Imagine
- [Cooking: The Creative's Secret Ingredient](https://notesofniyati.com/cooking-the-creatives-secret-ingredient/) - As a marketer, I've always been fascinated by the intersection of creativity and everyday life. And one area that's particularly intriguing to me is the relationship between creative people and their love for cooking. I've noticed that artists, musicians, singers, dancers, and other creative individuals often share a deep passion for the culinary arts. It's
- ['Chamkila' should have released in theatres.](https://notesofniyati.com/chamkila-should-have-released-in-theatres-2/) - Best thing I learnt was "Consumers are smarter than we imagine. He will connect, if it's true and conveyed well." Also, Imtiaz Ali is a great leader. he has honed Parineeti's acting ability to the next level in this movie. The Genius of Imtiaz Ali: Imtiaz Ali, a renowned filmmaker known for his storytelling prowess,
- [Understanding the Difference Between Article and Blog](https://notesofniyati.com/chamkila-should-have-released-in-theatres/) - When it comes to online content, understanding the distinction between articles and blogs is essential. Both serve different purposes and cater to diverse reader preferences. Let's delve into the nuances of articles and blogs to grasp their unique characteristics and how they can effectively engage audiences. Purpose: Article: Articles are crafted to inform and educate readers
- [This Is How I Mastered In Creating Beautiful and Effective Newsletters](https://notesofniyati.com/this-is-how-i-mastered-in-creating-beautiful-and-effective-newsletters/) - Hi. I recently embarked on a new learning adventure with my boss - mastering the art of newsletter writing. Working in the dynamic realm of B2B marketing, I discovered the pivotal role newsletters play in engaging clients and connecting with the audience. I realized that while important things may pose challenges, they also hold immense
- [How to Create Engaging Posters and Banners: A Guide to Effective Design](https://notesofniyati.com/how-to-create-engaging-posters-and-banners-a-guide-to-effective-design/) - Creating eye-catching posters and banners is a powerful way to communicate your message to your target audience. Whether you are targeting consumers (B2C), businesses (B2B), or selling directly to customers (D2C), keeping three key elements in mind can help you craft compelling visuals that resonate with your audience. Let's delve into these essential aspects and
- [The ABCs of Brand Guidelines: Brand Has To Be Nurtured Like Your Own Baby](https://notesofniyati.com/the-abcs-of-brand-guidelines-your-brand-has-to-be-nurtured-like-a-baby/) - In the fast-paced realm of digital marketing, where attention spans are fleeting and competition is fierce, establishing a strong brand identity is more important than ever. Enter brand guidelines – the unsung heroes behind every successful brand's consistent and cohesive image. But what exactly are brand guidelines, and why should you care about them? Let's
- [Trends in Social Media Advertising: What's New for Meta and LinkedIn](https://notesofniyati.com/trends-in-social-media-advertising-whats-new-for-meta-and-linkedin/) - In the ever-evolving world of social media advertising, staying up-to-date with the latest trends is crucial for the success of your campaigns. Two major platforms that have a significant impact on social media advertising are Meta and LinkedIn. In this blog, we'll explore the newest trends and updates on these platforms that can elevate your
- [Ad Budgeting and Cost Optimization: Meta vs. LinkedIn Advertising](https://notesofniyati.com/ad-budgeting-and-cost-optimization-meta-vs-linkedin-advertising/) - In the world of digital advertising, making the most of your budget is a top priority. Two major players in this arena are Meta (formerly Facebook) and LinkedIn. Both platforms offer unique opportunities for advertisers, but how do they stack up when it comes to ad budgeting and cost optimization? In this blog, we'll compare
- [Decoding Ad Algorithms: Facebook vs. Instagram vs. LinkedIn](https://notesofniyati.com/decoding-ad-algorithms-facebook-vs-instagram-vs-linkedin/) - Ever wondered how the ads you see on Facebook, Instagram, and LinkedIn seem tailor-made just for you? It's not magic but rather the result of sophisticated algorithms. In this blog, we'll demystify the differences between these algorithms in a way that even non-marketers can understand. Let's get started! Whether you're a business owner, a marketer,
- [A Week of Learning, Feasting, and Global Connections at IIM Ahmedabad](https://notesofniyati.com/a-week-of-learning-feasting-and-global-connections-at-iim-ahmedabad/) - Hey there! I'm thrilled to share an incredible adventure I recently embarked on – a one-week course on "Marketing Tools for Digital Media and Platforms" at the prestigious Indian Institute of Management (IIM) Ahmedabad. I promise you, it was a week like no other! So, grab your virtual passport, because we're about to dive into
- [Proudly Wearing Two Hats: Engineering & Marketing](https://notesofniyati.com/proudly-wearing-two-hats-engineering-marketing/) - Well, I wear my dual hats proudly – as an electronics and communication engineer and as an MBA graduate with a specialization in marketing. These two paths have shaped me into the professional I am today, and I couldn't be happier about it. Today, I'd like to share my journey with you, dear readers, and
- [5 Easy Ways to Convert Bitcoin to Cash Instantly](https://notesofniyati.com/5-easy-ways-to-convert-bitcoin-to-cash-instantly-2/) - You can use the money to pay bills, buy a car or home, or lock in your gains and diversify into other investments. With the introduction of spot Bitcoin ETFs in 2024, investors have a simple way to buy and sell Bitcoin using a familiar structure. ETFs trade on an exchange and are available through
- [Trekking Tales: When Team Went Hiking and Discovered More Than Trails!](https://notesofniyati.com/trekking-tales-when-team-went-hiking-and-discovered-more-than-trails/) - Hey there, lovely readers! Guess what? I'm here to spill the beans about the most awesome adventure I had with my office peeps. So, let's dive into the story of how a simple one-day trek turned into an unforgettable journey of friendship, bonding, and a whole lot of fun! 1. Leading the Charge:Yep, that's right!
- [It's always GIVE & TAKE of GOOD VIBES. How Companies and Employees Create an Amazing Workplace Together!](https://notesofniyati.com/its-always-give-take-how-companies-and-employees-create-an-amazing-workplace-together/) - Hey there! Ever noticed the incredible partnership between companies and employees? It's not just about company responsibility; employees also play a crucial role. Think of it as a dance where both sides have moves. Let's explore why it's a two-way street to success. Company's Caring Role:So, picture this: companies are like big brothers and sisters.
- [Revolutionizing iOS UI Rendering: Unveiling Kimchi's Journey at Zomato](https://notesofniyati.com/revolutionizing-ios-ui-rendering-unveiling-kimchis-journey-at-zomato/) - Introduction:Step into the world of innovation and creativity with Zomato's exhilarating 24-hour hackathon, Hack-a-Noodle 2022! This event brought together brilliant minds to craft extraordinary ideas and solutions, creating a dynamic platform for both external participants and Zomato's tech team. Let's dive into the remarkable story of Kimchi, an on-the-fly iOS UI rendering engine, born from
- [A Slice of Heaven: Exploring the Enchanting Chandratal Lake and Spiti Valley](https://notesofniyati.com/a-slice-of-heaven-exploring-the-enchanting-chandratal-lake-and-spiti-valley/) - Hey there, fellow explorers! I'm back with another chapter from my incredible journey through the mesmerizing landscapes of Himachal Pradesh. Buckle up as I take you on a virtual tour of the stunning Chandratal Lake and the daring adventure through the dangerous Spiti Valley. Get ready to be amazed! Chandratal Lake: A Glimpse of ParadiseDuring
- [The Ultimate Challenge: My Experience Trekking to Kedarnath from Sonprayag](https://notesofniyati.com/the-ultimate-challenge-my-experience-trekking-to-kedarnath-from-sonprayag/) - Trekking the Kedarnath trail was a life-changing experience for me. As a girl who has always loved adventure and the great outdoors, I was thrilled at the opportunity to embark on this trek. The Kedarnath trail is a challenging one, but the beauty of the natural surroundings and the sense of accomplishment upon reaching the
- [Why Taylor Swift's music teaches us a valuable lesson in marketing?](https://notesofniyati.com/why-taylor-swifts-music-teaches-us-a-valuable-lesson-in-marketing/) - Hey there, fellow marketers and music lovers! Picture this: you're sitting back, listening to Taylor Swift's iconic track "All Too Well" while pondering the magic of her music. Have you ever wondered why Taylor Swift has become such a legend? Well, let me tell you, it's not just about catchy tunes or her massive fan
- [This is how UpGrad crafted excellent Value Propositions while building a Strong Brand Identity in its latest three ad films on ‘Real people, Real stories’!](https://notesofniyati.com/this-is-how-upgrad-crafted-excellent-value-propositions-while-building-a-strong-brand-identity-in-its-latest-three-ad-films-on-real-people-real-stories/) - Introduction: upGrad, Asia’s largest integrated learning, skilling, and workforce development company, has launched the highly anticipated third tranche of its acclaimed digital campaign, ‘Real People, Real Stories.’ This campaign aims to inspire working professionals to embrace upskilling and gain a competitive advantage in their careers. By showcasing relatable real-life scenarios, upGrad addresses common perceptions that
- [Conclusion: Is 'Help Me Write' Worth Using?](https://notesofniyati.com/conclusion-is-help-me-write-worth-using/) - The Future of Writing is Here. Google recently announced that their AI-powered chatbot, Bard, is now available in over 180 countries and territories, including India. Bard was initially launched in the UK and the US, and is now ready to take on OpenAI’s ChatGPT in the global market. With Bard, users can log in to
- [Take Charge of Your Life: Embrace Independence and Preserve Your Self-Respect](https://notesofniyati.com/take-charge-of-your-life-embrace-independence-and-preserve-your-self-respect/) - Remember, you hold the power to shape your own life. By taking charge of your decisions, trusting yourself, and maintaining your independence, you can preserve your self-respect and build a strong foundation for personal growth. Avoid borrowing money from loved ones unless absolutely necessary, as it can strain relationships and hinder your own progress. Embrace
- [Unveiling the Legend of Goddess Ganga and Lord Shiva's Transformation into Gangaadhar](https://notesofniyati.com/unveiling-the-legend-of-goddess-ganga-and-lord-shivas-transformation-into-gangaadhar/) - The Goddess of purification and forgiveness - Ganga was a beautiful woman and one of the free-spirited daughters of King Himavan and Queen Mainavati. She is the elder sister of Maa Parvati and rides Makara (crocodile). In Rigveda, she is considered as the holiest river in India. Ganga was the first born daughter of Himavan.
- [Namaste!](https://notesofniyati.com/hello-world/) - Hey there, beautiful souls! I'm Niyati, and nice to meet you! Thank you for stopping by my little corner of the internet where I share all the experiences that make me who I am. Like, seriously, I can feel my heart racing with joy because you're reading this. Let me give you the lowdown on
- [Emily in Paris: The Charismatic American in the City of Love](https://notesofniyati.com/emily-in-paris-the-charismatic-american-in-the-city-of-love/) - Emily in Paris, the Netflix original series that follows Emily, a young American woman who moves to Paris for a job opportunity, has become a cultural phenomenon, and with good reason. The show's lighthearted humor, stunning scenery, and charming cast of characters have captured the hearts of viewers worldwide. However, it is the show's main
- [Universe always falls in love with the mulish souls!](https://notesofniyati.com/universe-always-falls-in-love-with-the-mulish-souls/) - Have you ever noticed how the universe always seems to have a soft spot for those stubborn, mulish souls? Those people who refuse to back down, who refuse to accept defeat, and who refuse to give up on their dreams no matter how impossible they may seem. It's as if the universe looks down upon
- [Appreciate the little things happening in life, later you’ll realize how big those little things were.](https://notesofniyati.com/appreciate-the-little-things-happening-in-life-later-youll-realize-how-big-those-little-things-were/) - You just don’t know that you live in a paradise. Yes, you do. We all have so many blessings in our lives, but usually we don't notice them. In today's world of overwhelming, simple things are not that easy to understand. Our bodies are designed to be in harmony with the sun, the moon, the
- [Unlocking Family Connections: Airtel's Tailored Family Plans and Strategic Marketing Insights](https://notesofniyati.com/unlocking-family-connections-airtels-tailored-family-plans-and-strategic-marketing-insights/) - In the world of telecommunications, Airtel has always been a pioneer, offering innovative services that cater to the diverse needs of its customers. Their latest commercial ad, "Airtel Family Plans | Perfect for every kind of family," showcases their commitment to providing tailored solutions for families. Let's dive into the marketing perspective behind Airtel's family
- [Differentiating marketing and branding is crucial.](https://notesofniyati.com/differentiating-marketing-and-branding-is-crucial/) - Having work experience of just four years in sales & marketing, it’d be too early to give a lecture about the difference between Marketing & Branding. Lol. But in these four years, whatever I’ve observed and learned about marketing and branding - I’d like to explain a bit about that. A business's branding and marketing
- [Why is OTT a billion-dollar advertising platform?](https://notesofniyati.com/why-is-ott-a-billion-dollar-advertising-platform/) - Over-the-top (OTT) has become a buzzword in the entertainment industry in recent years. But what exactly is OTT, and why is it a billion-dollar advertising platform that many people still don't know about? OTT refers to the delivery of audio, video, and other media content through the internet, bypassing traditional cable, satellite, and broadcast television
- [From idea to ad: my lessons learned from crafting a 30-Second commercial](https://notesofniyati.com/from-idea-to-ad-my-lessons-learned-from-crafting-a-30-second-commercial/) - As a marketer, I have had my fair share of experiences writing commercial video scripts. One of the most challenging yet rewarding aspects of the job is the task of condensing a brand message into a 30-second video. In this blog, I will share my experience and tips on how to write a 30-second commercial
- [Staying positive doesn’t mean you have to be happy all the time!](https://notesofniyati.com/staying-positive-doesnt-mean-you-have-to-be-happy-all-the-time/) - It's important to acknowledge that life is full of ups and downs. We can't control everything that happens to us, but we can control how we react to it. When life throws us a curveball, it's easy to fall into a negative mindset. We start to doubt ourselves, our abilities, and our worth. But staying
- [Dwarka: My Divine Journey to Krishna's Abode and the Enchanting Shivrajpur Beach](https://notesofniyati.com/dwarka-a-divine-journey-to-krishnas-abode-and-the-enchanting-shivrajpur-beach/) - Located in the western state of Gujarat, Dwarka is an ancient city that is steeped in mythology and history. It is known as the "Gateway to Moksha" and is considered one of the four holy cities in India. Dwarka is renowned for its connection to Lord Krishna, one of the most revered deities in Hinduism.
- [5 Marketing Lessons We Can Learn from Emily in Paris](https://notesofniyati.com/5-marketing-lessons-we-can-learn-from-emily-in-paris/) - As one of Netflix's most popular shows, "Emily in Paris" not only entertained viewers with its lighthearted humor and stunning visuals but also offered valuable marketing lessons. From Emily's struggles to adapt to the French marketing world to her efforts to promote a luxury perfume brand, there are several takeaways that can be applied to
- [Chopta and Tungnath Mahadev Trek: A Journey to the Abode of Lord Shiva](https://notesofniyati.com/chopta-and-tungnath-mahadev-trek-a-journey-to-the-abode-of-lord-shiva/) - Chopta and Tungnath Mahadev Trek is one of the most popular treks in the Garhwal Himalayas of Uttarakhand, India. It is a perfect blend of adventure, spirituality, and scenic beauty. The trek to Tungnath takes you through dense forests, alpine meadows, and majestic mountain ranges, and culminates at the Tungnath temple, which is the highest
- [Ganga Aarti: A Soul-Stirring Journey Along the Banks of the Ganges](https://notesofniyati.com/ganga-aarti-a-soul-stirring-journey-along-the-banks-of-the-ganges/) - Ganga Aarti, a Hindu ritual of worship, is a spectacular sight that takes place every evening on the banks of the Ganges river in Rishikesh. It is an experience that is both beautiful and deeply spiritual, and one that I will never forget. I had the privilege of witnessing the Ganga Aarti during my visit
- [Found Inner Peace in Rishikesh: A Guide to India's Yoga Capital](https://notesofniyati.com/found-inner-peace-in-rishikesh-a-guide-to-indias-yoga-capital/) - Rishikesh, a small town located in the northern state of Uttarakhand, is known as the yoga capital of the world. It is a place where spirituality, adventure, natural beauty, and delicious food come together to create a unique experience. Rishikesh is a peaceful and spiritual city that attracts travelers from all over the world who
- [My Experience of Uttarvahini Narmada Parikrama: A 20 km Walk during Chaitra Navratri](https://notesofniyati.com/my-experience-of-uttarvahini-narmada-parikrama-a-20-km-walk-during-chaitra-navratri/) - We Gujjus say that 'Narmada ma jetla kankar che etla badha j Shankar che'. That means all the stones in Narmada river are the form of Shiva. Having grown up in the lap of Maa Reva, I'm lucky to share this journey with you all. Let's get started. Everyone - be loud and say -
- [Discover the rich history of Kedarnath here.](https://notesofniyati.com/discover-the-rich-history-of-kedarnath-here/) - In Hinduism, Lord Shiva created his 12 Jyotirlingas for the prosperity of this world. Kedarnath is one of the 12 Jyotirlingas of India located in the Rudraprayag district of Uttarakhand. It is also considered amongst Chaardham and Panch Kedar (Kedarnath, Rudranath, Kalpeshwar, Madhyeshwar & Tungnath). Akshaya Tritiya, the autumn full moon in April, is the
- [This is how Pepsi's Brand Positioning is giving Emotional Tribute to the Unstoppable Spirit of Women](https://notesofniyati.com/this-is-how-pepsis-brand-positioning-is-giving-emotional-tribute-to-the-unstoppable-spirit-of-women/) - Pepsi's latest advertising campaign featuring Samantha Ruth Prabhu has hit me right in the feels. As I watched the commercial, I couldn't help but feel a surge of emotions. It was a powerful tribute to the indomitable spirit of women and a reminder of the immense potential that lies within them. Samantha Ruth Prabhu is
- [Have faith. Things manifest in divine order!](https://notesofniyati.com/have-faith-things-manifest-in-divine-order/) - Life can be a rollercoaster, full of ups and downs, twists and turns. Sometimes we find ourselves in situations that seem overwhelming, and it can be challenging to keep a positive outlook. In these moments, it's important to have faith that things will work out in divine order. We often set goals and have expectations
- [Contingency Account](https://notesofniyati.com/contingency-account/) - Since thecompany’s inventory of supply parts (an asset) went down by $2,800,the reduction is reflected with a credit entry to repair partsinventory. First, following is the necessary journal entry torecord the expense in 2019. A contingency occurs when a current situationhas an outcome that is unknown or uncertain and will not beresolved until a future
- [What Are Relapse Triggers: Internal Vs External Relapse Triggers](https://notesofniyati.com/what-are-relapse-triggers-internal-vs-external/) - Addiction relapse triggers in drug and alcohol abuse recovery are quickly becoming a major concern for inpatient and outpatient treatment addicts. Substance abuse triggers are internal and external cues that cause a person in recovery to crave drugs and often relapse or lapse. One of the most valuable techniques for relapse prevention is to be able
- [The Symphony of Life: Where Purpose Meets Play](https://notesofniyati.com/the-symphony-of-life-where-purpose-meets-play/) - In the vast, interconnected tapestry of the internet, two distinct threads can, at first glance, appear disparate. On one side, we have the thoughtful exploration of human potential, encapsulated beautifully by sites like notesofniyati.com. Here, the journey is one of self-discovery, of learning in public, and of sharing insights into the intricate worlds of marketing,

## Pages

- [Notes of Niyati: Insights & Learning](https://notesofniyati.com/) - Explore Notes of Niyati for marketing ideas, personal growth, and creative inspiration. Start your journey today!
- [Connect](https://notesofniyati.com/connect/) - Get in touch with Notes of Niyati for inquiries, collaborations, or feedback. Contact Niyati today!
- [Praise](https://notesofniyati.com/praise/) - Discover honest praise and testimonials about Notes of Niyati. See why readers love her insights—share your thoughts!
- [Professional Bio](https://notesofniyati.com/professional-bio/) - notes of Niyati Bio Personal Bio Professional Bio Notes Marketing Travel Leadership Behavioral Work Praise Connect Bio Personal Bio Professional Bio Notes Marketing Travel Leadership Behavioral Work Praise Connect Instagram X-twitter Linkedin-in Hi, I'm Niyati Patel Growth Marketing Manager driving B2B success through strategic campaigns, storytelling, and data-driven insights. 5+ years of experience in lead
- [Personal Bio](https://notesofniyati.com/personal-bio/) - Read the personal bio of Niyati: her journey, passions, and unique experience. Discover her world now!
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- [Testimonials](https://notesofniyati.com/?elementor_library=testimonials) - notes of Niyati Bio Personal Bio Professional Bio Notes Marketing Travel Leadership Behavioral Work Praise Connect Bio Personal Bio Professional Bio Notes Marketing Travel Leadership Behavioral Work Praise Connect Instagram X-twitter Linkedin-in Praise: Some notes for Niyati Hiren PatelHead Operations Uppteam A pleasure of working with Niyati for the past five years in the digital
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- [Travel Blogs](https://notesofniyati.com/?elementor_library=travel-blogs) - notes of Niyati Bio Personal Bio Professional Bio Notes Marketing Travel Leadership Behavioral Work Praise Connect Bio Personal Bio Professional Bio Notes Marketing Travel Leadership Behavioral Work Praise Connect Instagram X-twitter Linkedin-in Travel The Journey to Language MasteryA Week of Learning, Feasting, and Global Connections at IIM Ahmedabad Hey there! I’m thrilled to share an
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- [Elementor Archive #14839](https://notesofniyati.com/?elementor_library=elementor-archive-14839) - Template: Elementor Archive #14839 Psychology Namaste! Read More » April 28, 2023 No Comments The Symphony of Life: Where Purpose Meets Play Read More » October 13, 2025 No Comments Marketingg Cooking: The Creative’s Secret Ingredient Read More » April 28, 2024 No Comments Marketingg ‘Chamkila’ should have released in theatres. Read More » April
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- [Elementor Single Post #14832](https://notesofniyati.com/?elementor_library=elementor-single-post-14832) - Elementor Single Post #14832 Niyati July 24, 2025 7:17 am In the vast, interconnected tapestry of the internet, two distinct threads can, at first glance, appear disparate. On one side, we have the thoughtful exploration of human potential, encapsulated beautifully by sites like notesofniyati.com. Here, the journey is one of self-discovery, of learning in public,
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